Nearly 550,000 Australian visitor arrivals were recorded in Vietnam in 2025 as the country smashed tourism records. Now Hilton is betting even bigger on the destination, opening NHAAN Resort & Spa Hoi An, its first Tapestry Collection hotel in Vietnam.
If it feels as though everyone you know is suddenly holidaying in Vietnam, the numbers suggest you are not imagining it. The country has become one of the fastest-rising international destinations for Australians, driven by relatively short flight times, compelling value, exceptional food and an increasingly sophisticated collection of luxury hotels and resorts.
Vietnam welcomed a record 21.2 million international visitors in 2025, more than 20 per cent higher than the previous year and almost 18 per cent above 2019 levels. Australia was among its ten largest international markets, accounting for approximately 548,000 visitor arrivals during the year. (en.baochinhphu.vn) Australian Government figures, which use a different methodology, recorded almost 520,000 Australians travelling to Vietnam in 2025, up 19 per cent in a single year. (Tourism Research Australia)
Against that backdrop, the arrival of NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton feels particularly well timed. The 174-room riverside resort marks the first appearance of Hilton’s Tapestry Collection in Vietnam and brings another major international hotel brand into one of the country’s most sought-after destinations.
Why Australians Can’t Get Enough of Vietnam
Australian visitation to Vietnam was already running well ahead of pre-pandemic levels before 2025. The country welcomed around 490,000 Australian visitors in 2024, approximately 28 per cent more than in 2019, according to Vietnam’s tourism authority. Vietnam Tourism By 2026, there were around 56 return flights a week connecting Australia and Vietnam, another indication of just how significant the relationship between the two tourism markets has become. (Nhan Dan Online)
There are obvious reasons for the enthusiasm. Vietnam can combine a few nights of city energy in Hanoi or Ho Chi Minh City with beaches, extraordinary regional food, wellness, history and increasingly polished luxury accommodation without requiring the budget associated with many European destinations.
Hoi An is particularly seductive. Its UNESCO-listed Ancient Town, lantern-lit streets, riverside restaurants, tailors, beaches and surrounding rice fields create the sort of holiday Australians increasingly want: culturally immersive but easy, beautiful without being excessively formal, and with enough hotels, spas and restaurants to turn a short stop into a week.
A New Luxury Hotel for Hoi An
NHAAN sits within Cam Thanh village beside the Co Co River, positioned between Hoi An Ancient Town, Cua Dai Beach and the palm-fringed Cam Thanh Nipa Forest. Its name combines nhà, meaning home, with an, meaning peace, setting the tone for a hotel deliberately pitched towards slower, more immersive travel.
The architecture may be its strongest calling card. Vietnamese architect Vo Trong Nghia, celebrated internationally for his nature-led approach, has designed the property around biophilic principles, using timber, locally sourced stone, broad expanses of glass and organic materials to connect the buildings with the surrounding waterways and tropical landscape.
The 174 rooms and suites range from garden and river-view accommodation to categories with private balconies or direct pool access. Local textiles, lanterns, pottery and handcrafted elements reference the craft villages surrounding Hoi An rather than imposing an anonymous international-hotel aesthetic. There are also 19 pairs of connecting rooms, which should make the property particularly relevant to Australian families and multi-generational groups.
Food, Rooftop Wellness and a Different Kind of Hoi An Stay
Food is central to the experience, with four restaurants and bars. Keng Restaurant combines Vietnamese dishes with international favourites, while Plait Restaurant takes locally caught seafood and cooks it over an open Korean grill beside the river. Bong Lounge, inspired by nearby Kim Bong Carpentry Village, moves from café by day to cocktail bar at night, while Nipa Pool Bar serves lighter dishes beside the infinity pool.
Wellness has also been given more prominence than the conventional hotel spa tucked somewhere on a lower floor. The eforea spa & health club occupies a rooftop position overlooking the Cam Thanh landscape and combines contemporary treatments with local herbs. There is also a 24-hour fitness centre, infinity pool and yoga deck.
Perhaps more interesting is the attempt to push guests outside the hotel. Pottery, woodcarving and lantern-making sessions sit alongside bicycle excursions, cooking experiences, private picnics beside rice fields and dinners by the water. It is an increasingly important approach to luxury travel: the hotel acts as a gateway to the destination rather than attempting to replace it.
Hoi An Is Part of a Much Bigger Vietnam Tourism Story
NHAAN is arriving as Central Vietnam experiences significant tourism growth of its own. Da Nang set a target of more than 11.9 million accommodated visitors for 2025, including around 4.8 million international guests, illustrating the extraordinary scale of tourism development along this stretch of the Vietnamese coast. (Da Nang City Official Website)
For Hilton, the opening is also strategically important. Tapestry Collection is built around independently spirited hotels that retain a strong local identity while sitting within Hilton’s global network and Hilton Honors program. In a place such as Hoi An, where travellers increasingly seek character rather than a generic resort experience, that positioning makes sense.
Rates at NHAAN begin from VND2,386,000 per night, room only, according to opening information supplied by the hotel, making it another example of why Vietnam continues to attract travellers looking for strong value within the upper end of the market.
Is Hoi An Becoming Vietnam’s Next Luxury Hotspot?
The more interesting question is what happens next. Vietnam is no longer simply competing as an affordable alternative to Thailand or Bali. Its hotel offering is becoming more ambitious, its international connectivity is strengthening and record visitor numbers are giving global hospitality groups compelling reasons to invest.
For Australians, that evolution is particularly relevant. A destination that was once associated principally with backpacking, inexpensive beach holidays and touring is increasingly capable of delivering sophisticated design, serious wellness, high-quality dining and culturally connected luxury at prices that can still look remarkably attractive beside Europe, Japan or Australia itself.
NHAAN Resort & Spa Hoi An captures much of what is driving that shift: Vietnamese design rather than imported glamour, a strong relationship with its landscape, accessible luxury and an emphasis on experiencing the place outside the hotel gates.
With Australian travel to Vietnam surging and Hoi An firmly established as one of the country’s most appealing destinations, Hilton could hardly have chosen a more interesting moment to arrive.
SEO title: Vietnam Hotel Boom: Hilton Opens NHAAN Resort & Spa Hoi An as Australian Tourism Soars
SEO keyphrase: NHAAN Resort & Spa Hoi An
Meta description: Hilton opens NHAAN Resort & Spa Hoi An as Australian travel to Vietnam surges. Inside the new 174-room luxury riverside resort and Vietnam’s record tourism boom.
Excerpt: Vietnam welcomed record international visitor numbers in 2025, including nearly 550,000 Australian arrivals. Now Hilton has opened NHAAN Resort & Spa Hoi An, a 174-room riverside retreat designed by Vo Trong Nghia, as Hoi An and Central Vietnam enter an extraordinary new era of luxury tourism.
