Polished, Cleverly Conceived Hotels. The Dorchester Collection.

The Dorchester’s Julia Record shares some insider secrets, from some of the world’s most polished and cleverly conceived hotels.

Julia Record has been marketing the upscale Dorchester Collection of properties for over two decades and has had over 30 years specialising in luxury, lifestyle and travel sectors. She is one of England’s most respected luxury marketing gurus.

Today she is global director of communications and partnerships for Dorchester Collection, a company which owns and manages nine luxury five star hotels, The Dorchester London, The Beverly Hills Hotel, Hotel Plaza Athenee Paris, Hotel Meurice Paris, Principe Di Savoia , 45 Park Lane London, Hotel Eden Rome, Coworth Park, and Hotel-Bel-Air.

The company was founded 40 years ago in the UK and is regarded as one of the world’s leading smaller hotel brands.

Here Julia speaks to Renae from London about the new way of creating hotel brands, insider secrets on how to market luxury, and how she sees the future of global, upscale luxury travel.

Julia has worked in Asia, but has spent most of her career in London, a city she knows and loves.