Abuse Is Not Love

YSL Beauty has created a global campaign, Abuse Is Not Love to try and prevent Intimate Partner Violence.

Yves Saint Laurent Beauty (YSL Beauty), a brand renowned for empowering women, has announced a significant partnership with FVREE, a leading Australian non-profit organisation dedicated to combating intimate partner violence (IPV).

This collaboration marks a pivotal step in YSL Beauty’s global “Abuse is Not Love” program, launched in 2020 which aims to raise awareness, provide support, and prevent IPV in 26 countries.

IPV, a pervasive and devastating issue, affects one in three women globally, with Australia being no exception.

In this country, one in three women will experience IPV in their lifetime. This alarming statistic highlights the urgent need for a collective effort to address this issue and safeguard the well-being of women.

IPV is a pattern of controlling, manipulative, or aggressive behaviors that one partner uses to exert power over another. It can manifest in various forms, including physical, sexual, emotional, and financial abuse.

IPV can have devastating consequences for victims, including physical and psychological harm, loss of control and autonomy, and even death.

In Australia a women dies every week on average at the hands of her partner.

FVREE is a leading Australian non-profit organization dedicated to combating IPV. The organization provides a range of services, including crisis support, counseling, legal advice, and advocacy. FVREE also works to educate the community about IPV and promote healthy relationships.

Together, YSL Beauty and FVREE are committed to creating a world where IPV is no longer tolerated and women are empowered to live safe and fulfilling lives.

Through its global “Abuse is Not Love” program, YSL Beauty is working to raise awareness, provide support, and prevent IPV worldwide.

YSL Beauty’s partnership with FVREE will focus on three key pillars:

  1. Financial Support: YSL Beauty will provide financial assistance to FVREE, enabling the organization to expand its reach, strengthen its programs, and continue its vital work in informing, preventing, raising public awareness, and supporting survivors of IPV.
  2. Training and Education: YSL Beauty will collaborate with FVREE to develop comprehensive training and education programs for its employees, including in-store sales advisors. This training will empower them to recognize the signs of IPV, provide support to customers who may be experiencing abuse, and connect them with appropriate resources.
  3. Community Engagement and Awareness: YSL Beauty will leverage its global platform to raise awareness about IPV and promote healthy relationships. This will involve community engagement initiatives, social media campaigns, and collaborations with other like-minded organizations.

Through this partnership, YSL Beauty and FVREE aim to create a lasting impact on the fight against IPV. By empowering women with knowledge, providing support, and raising awareness, they can contribute to a world where women feel safe, respected, and empowered.

Recognising the Signs of an Abusive Relationship:

The “Abuse is Not Love” program highlights nine key warning signs of an abusive relationship:

  1. Jealousy and Possessiveness: The partner exhibits excessive jealousy and possessiveness, attempting to control the individual’s interactions with others.
  2. Extreme Mood Swings: The partner experiences frequent and unpredictable mood swings, often becoming angry or violent without warning.
  3. Blaming and Put-downs: The partner constantly blames the individual for their problems and belittles them, undermining their self-esteem.
  4. Isolation: The partner attempts to isolate the individual from their friends and family, limiting their social support network.
  5. Unrealistic Expectations: The partner holds unrealistic expectations of the individual and frequently criticizes them for not meeting them, creating a sense of inadequacy.
  6. Controlling Behavior: The partner seeks to control the individual’s finances, activities, and decisions, restricting their autonomy.
  7. Threats and Intimidation: The partner resorts to threats and intimidation to get their way, creating a fearful environment.
  8. Physical Violence: The partner has engaged in physical violence, including hitting, slapping, or pushing the individual.
  9. Sexual Violence: The partner has coerced the individual into sexual activity against their will, violating their bodily autonomy.

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