The Ritz Paris has won the Forbes Instagram Hotel Of The Year.
Few hotels in the world can match the legendary allure of Ritz Paris, and in 2025, the iconic property added another accolade to its long list of honors: Forbes Travel Guide’s Hotel Instagram of the Year.
This prestigious recognition, part of the annual Star Awards, celebrates the hotel’s ability to blend timeless luxury with a modern digital presence, captivating travelers from around the globe.
A Legendary Address in the Heart of Paris
Originally opened in 1898 by hotelier César Ritz, the Ritz Paris set a new global standard for luxury hospitality. Designed by renowned French architect Charles Mewes, the hotel was inspired by the opulence of Versailles and Fontainebleau.
Its facade and interiors echo the grandeur of French royalty, while offering a sophisticated, welcoming atmosphere that continues to draw the world’s most discerning guests.
Inside the Forbes Travel Guide Five-Star hotel, guests are immersed in classic Parisian elegance: sparkling crystal chandeliers, hand-carved moldings, and gold swan-shaped faucets in marble-clad bathrooms.
Rich silks, velvet upholstery, and antique furnishings give every corner of the Ritz an air of exclusivity and romance — making it one of the most Instagrammable hotels in the world.
Why Ritz Paris Captivates on Instagram
In the digital age, luxury isn’t just experienced — it’s shared. The Ritz Paris has mastered the art of visual storytelling through its vibrant Instagram feed, showcasing everything from opulent afternoon teas in the Salon Proust to behind-the-scenes looks at its world-class suites, gourmet dishes, and chic courtyard gardens.
Forbes Travel Guide’s editorial team selected five global nominees for the sixth annual Hotel Instagram of the Yearbased on engagement, content quality, and brand storytelling. The finalists included:
- Conrad Orlando
- Hotel das Cataratas, A Belmond Hotel, Iguassu Falls
- Hôtel de Paris Monte-Carlo
- Mandarin Oriental, Lago di Como
- Ritz Paris
A global online vote among FTG readers and social media followers determined the winner. Ultimately, it was the sophistication, dreamy visuals, and irresistible charm of Ritz Paris that captured hearts — and the top prize.
Where Elegance Meets Modern Engagement
What sets the Ritz Paris apart is not only its history and luxury but its ability to stay relevant in a fast-changing world. Its Instagram account (@ritzparis) is a masterclass in aspirational travel content, offering followers a visual escape into the golden age of hospitality, paired with today’s sense of connection and wanderlust.
From elegant floral arrangements and snapshots of the iconic Bar Hemingway, to serene views from its Parisian balconies and portraits of haute cuisine by celebrated chefs, every post feels like a postcard from a dream.
Even more compelling is the way Ritz Paris uses social media to create emotional engagement. Its feed exudes warmth, artistry, and Parisian spirit — making followers feel as though they’re already guests, simply by scrolling.
A New Era for a Historic Icon
The Instagram win in 2025 proves that the Ritz Paris is not just a relic of the past, but a beacon of modern luxury. It continues to evolve without losing its soul — seamlessly fusing old-world elegance with contemporary innovation.
As luxury travelers increasingly seek experiences that are authentic, immersive, and sharable, Ritz Paris delivers all three. Its ability to shine online is just another reason why it remains one of the top luxury hotels in Paris, if not the world.
So whether you’re looking for your next luxury vacation in Paris, seeking Instagram-worthy hotel inspiration, or simply dreaming of sipping champagne under a chandelier, the Ritz Paris should be at the top of your list.
