Nammos is truly going global, with new ventures opening in there Maldives and in Saudi Arabia.
When the turquoise waters of the Aegean first lapped against the whitewashed decks of Ναμμός (Nammos) Mykonos more than two decades ago, few could have foreseen the global lifestyle phenomenon it would one day become.
What began as a sophisticated beach club on Psarou Beach has evolved into one of the world’s most coveted names in dining, leisure, and luxury hospitality.
Now, under the leadership of CEO Carolyn Turnbull, Ναμμός (Nammos) Hotels & Resorts is entering its most ambitious era yet, with new flagships rising from the sands of Saudi Arabia and the azure waters of the Maldives.
A Vision Set in Motion
Appointed CEO in July and now based in Dubai, Carolyn Turnbull’s appointment signalled a new chapter for Ναμμός Hotels & Resorts. Her tenure with Aman — leading openings across Asia and the Pacific — cemented her reputation for turning vision into reality. In Australia, her previous high-profile leadership within Tourism Western Australia had sharpened her ability to balance brand storytelling with destination growth.
Her mission now is to translate the allure of Mykonos into a global force — expanding the Νammos name while keeping its DNA intact: effortless sophistication, coastal vitality, and world-class hospitality.
The Jewel of AMAALA
At the forefront of this journey is the soon-to-open Names Resort AMAALA on Saudi Arabia’s Red Sea coast. Slated to welcome guests between April and May 2026, the property will feature 110 ocean-view suites and 20 branded residences that blend natural beauty with modern artistry.
From its waterfront terraces overlooking the AMAALA Marina to its proximity to the Corallium Marine Life Institute, the resort positions Ναμμός as a key player in one of the Middle East’s most visionary sustainable tourism projects.
Part of the Red Sea Global masterplan, the resort is designed as a sanctuary where modern architecture harmonizes with untouched coastal wilderness. Its luxury spa, fine dining collection, and state-of-the-art wellness and fitness facilities reflect both the brand’s Mediterranean heart and its embrace of Arabia’s new era of luxury travel.
“AMAALA is rewriting the narrative of ultra-luxury in the region,” Turnbull explained. “It aligns with our ethos — exclusive, intimate, and deeply sensory. For us, it’s more than just opening a property; it’s about cultivating a global destination.”
The AMAALA development, set within the district of Triple Bay, will feature eight luxury hotels, totalling around 1,400 keys, alongside three private residential communities. Iconic names such as Rosewood, Four Seasons, Six Senses, and Equinox are all joining the landscape — but Ναμμόςwill be the only resort offering both Red Sea and Marina vistas.
Roots in the Aegean
Before its expansion across the Middle East, Νammos perfected the art of blending seaside energy with cosmopolitan gastronomy. The original Mykonos beach club became synonymous with elevated leisure — attracting celebrities, global tastemakers, and global trend setters drawn to its seamless mix of music, fine dining, and style.
Its success inspired new expressions of the brand: Νammos Dubai, launched on Jumeirah Beach, became an instant icon, showcasing how Greek island spirit could thrive in urban sophistication. The first Νamos branded resort in Mykonos elevated the experience even further, with 26 rooms, suites, and three luxury villas overlooking Psarou Bay — offering hotel guests the unrivaled chic of the world-famous beach just steps away.
Building the Future
Now owned by ADMO Lifestyle Holding, Names is investing strategically in its international pipeline of restaurants, hotels, and resorts. The Maldives will be the next glittering chapter, where the 2026 launch of Νammos Resort Maldives promises 48 keys spanning two- to five-bedroom villas, each blending island intimacy with the brand’s signature flair.
Abu Dhabi is next on the horizon, continuing a pattern of expansion that strategically targets destinations frequented by ultra-high-net-worth travelers. Turnbull confirms the brand’s interest reaches beyond the Middle East, with exploratory discussions underway in southern Europe and select Asian locales.
A New Era of Leisure
At its core, the Nammos vision is evolving from a beloved Greek lifestyle brand into a global collective of ultra-luxury destinations. The company isn’t expanding for scale’s sake — it’s expanding to curate a connected world of experiences united by a singular ethos: elegant joy, communal energy, and the magnetic rhythm of the sea.
For Turnbull, that rhythm is both professional and personal. Her career has always balanced luxury with authenticity, drawn to projects that carry a sense of place and soul. In Names she sees not just a brand, but a living culture. “It’s about emotion,” she said. “The sound of waves, the scent of the sea, the feeling of arrival — that’s what we design for.”
As the world becomes increasingly fast-paced, Ναμμός carves out a counterpoint: a reminder of what it means to slow down, connect, and live with intention. From Mykonos to Dubai, from AMAALA to the Maldives, a new era of coastal luxury is being written — one sunset at a time.
And as the tide carries the Nammos name across continents, it’s clear this is more than expansion; it’s a statement. A declaration that the art of luxury living still has room to evolve — and that its next great chapter may shimmer beneath the Red Sea sky.
