Jo Malone London’s Irresistible New Scent, another excuse to go to London this summer.
Jo Malone London has unveiled its latest fragrance in the heart of London’s summer scene — a scrumptious Raspberry Ripple-inspired scent that is every bit as delectable as it sounds.
This limited-edition release captures the playful spirit of sunny days, picnics in Hyde Park, and the joyful indulgence of creamy, berry-streaked ice cream enjoyed on a stroll down Bond Street.
This new fragrance is already creating a stir among fragrance lovers and Jo Malone loyalists alike. With its vibrant fruit notes, soft musky base, and vivid seasonal packaging, it’s poised to become the standout summer scent of the UK summer.
A Fragrance That Smells Like Summer
The new Jo Malone fragrance is a vivacious blend of redcurrant, raspberry, and white musk, designed to evoke the tangy-sweet delight of raspberry ripple ice cream — a British classic. Its scent profile is both mouthwatering and airy, managing to be youthful and elegant in equal measure.
Top Note: Redcurrant
Bright and bursting with juiciness, the redcurrant top note immediately grabs your attention. Its tart, slightly green aroma adds a sparkling introduction that’s both refreshing and energetic. Redcurrant’s glossy, acidic character is beautifully balanced with hints of blackcurrant, offering a zesty citrus-like sharpness that sets the stage for what’s to come.
Heart Note: Raspberry
At the heart of this fragrance is the lush raspberry note — soft, round, and ever so slightly tart. Unlike the overly sweet renditions found in some fruity perfumes, Jo Malone’s raspberry note is elegant and nuanced, enriched with green undertones that give it a fresh, natural vibe. It’s like a just-picked berry from an English garden, kissed by the morning dew.
Base Note: White Musk
The fragrance settles into a warm, gentle musk that lingers beautifully on the skin. The white musk base brings a powdery, clean softness that enhances the fruity notes without overpowering them. It acts like a cashmere wrap for the berries — smooth, comforting, and endlessly wearable.
Limited-Edition Packaging With a Seasonal Twist
To complement its summer debut, the new fragrance is presented in limited-edition packaging, which may vary slightly depending on the country and retailer. Each bottle captures the lightheartedness of the season, with cheerful design elements and whimsical color accents that reflect the vibrant hues of its star ingredients — think raspberry pinks, redcurrant reds, and creamy whites.
Whether you’re gifting it or adding it to your own vanity, the bottle is a visual treat as much as the fragrance is a sensory one. As with all Jo Malone fragrances, it’s beautifully crafted and undeniably collectible.
How to Wear It
This fragrance is designed to be worn generously and joyfully. Spritz it on your pulse points — wrists, neck, and décolletage — and let your body heat naturally diffuse the scent throughout the day. It wears beautifully alone but also layers effortlessly with other Jo Malone favourites.
Try pairing it with Peony & Blush Suede for a flirtier floral twist or Wood Sage & Sea Salt for a crisp, beachy contrast that enhances the fruity top notes.
