Ensana, one of Europe’s largest operators of wellness hotels is doubling its portfolio.
Ensana is one of Europe’s largest operators of health spa hotels, and has set an ambitious goal to enter new markets that already have a strong hold on wellness including Germany, Austria, and Switzerland. In the process, Ensana will double its international portfolio by 2030, marking a transformative phase in the wellness hospitality sector.
This expansion strategy not only reflects the rising global demand for integrative health and medical wellness tourism but also positions Ensana at the forefront of a competitive spa market that is increasingly focusing on authentic, medically guided wellness experiences.
Founded under the CP Holdings umbrella, Ensana originated from the medical spa facilities of Hungary’s Danubius Hotels Group in 2019.
Today, the company manages 28 health spa hotels across the Czech Republic, Hungary, Slovakia, Bulgaria, Romania, and the UK. These hotels are deeply rooted in historic spa towns, capitalising on natural therapeutic resources such as mineral springs, mud baths, and saline waters combined with advanced medical science to deliver tailored guest experiences.
The company’s CEO, Frank Halmos, emphasises that Ensana’s wellness offerings are distinct because they fuse traditional natural remedies with modern, evidence-based medical and wellness programs, crafted and supervised by expert physicians, thus ensuring bespoke health outcomes for their guests.
The centerpiece of this portfolio doubling strategy is the company’s entry into new markets in the DACH region—Germany, Austria, and Switzerland.
Ensana’s first German property, the iconic Fürstenhof Hotel in the Lower Bavarian Spa Triangle town of Bad Griesbach, is set to be reopened in Q2 2026 following extensive renovations. The Fürstenhof historically renowned for its thermal springs, will undergo an extensive refurbishment to align with Ensana’s high standards, featuring state-of-the-art medical diagnostics, luxurious wellness facilities, and enhanced hospitality services.
Beyond health programs targeting musculoskeletal issues, stress relief, and holistic well-being, Ensana is integrating leisure activities such as golf, with exclusive packages, to create a comprehensive wellness and active lifestyle destination.
This move not only broadens their geographical footprint but also reinforces their positioning in premium health tourism.
Ensana’s growth is aligned with trends evident in the global luxury wellness hospitality space, where other prominent brands are similarly accelerating their expansion plans.
Established luxury hotel wellness brands like Six Senses, Banyan Tree, and Four Seasons are rapidly scaling up, emphasising authentic, nature-based, and medically integrated wellness offerings. Six Senses, for example, is focusing on sustainable wellness resorts worldwide, integrating local healing traditions with modern wellness science.
Four Seasons has been expanding its wellness portfolio through bespoke spa and health experiences, often partnering with top wellness experts and medical practitioners.
Banyan Tree continues tapping into eco-luxury and holistic wellness experiences linked to natural environments, similar to Ensana’s focus on spa towns with thermal waters and historic health traditions.
Ensana’s approach differs by marrying the rich heritage of Europe’s natural spa destinations with rigorous medical oversight and customized treatments. Unlike many wellness operators that primarily stage relaxation and lifestyle retreats, Ensana’s medically guided programs cater to a wide spectrum of needs—from preventive health and chronic condition management to recovery and stress adaptation.
This elevates the traditional spa model to a health spa hotel model that can compete within both tourism and healthcare sectors, addressing a growing demographic of health-conscious travelers seeking authentic, credible wellness interventions with demonstrable benefits.
Moreover, Ensana is not limiting its expansion to Europe alone. The brand has announced plans to open wellness resorts in Montegrotto Terme, Italy—a historic spa town known for its healing thermal waters—and in Ain Najm, Saudi Arabia.
The latter is a pivotal project, aligning with Saudi Arabia’s Vision 2030 to diversify its economy and elevate tourism through high-quality, sustainable development. In Saudi Arabia, Ensana is collaborating with local partners to deliver health and wellness experiences rooted in both modern medical science and local cultural heritage, signaling Ensana’s intention to become a global player in this specialized hospitality niche.
This expansion strategy reflects Ensana’s deep commitment to sustainable growth and maintaining the authenticity of its offerings. By focusing on historic spa towns rich in natural healing resources, Ensana not only honors centuries-old European wellness traditions but also safeguards the environments that make such therapies effective.
Their operational model often involves acquiring existing historic properties and comprehensively renovating them to modern wellness hospitality standards—a strategy that preserves cultural heritage while injecting contemporary medical wellness innovations.
The ambitious goal of doubling Ensana’s portfolio by 2030 will likely intensify competition in the European spa hotel segment, traditionally dominated by numerous small, local operators.
However, Ensana’s scale, scientific approach, and strategic geographic choices give it a competitive advantage. Its focus on high-value, medically certified wellness treatments attracts a discerning clientele who prioritize health benefits alongside relaxation and luxury, setting a high bar for market peers.
In summary, Ensana is embarking on a bold growth trajectory intended to double its current portfolio by 2030 through geographic expansion into Germany, Austria, Switzerland, Italy, and Saudi Arabia.
This expansion is underpinned by a unique wellness model combining natural therapies with advanced medical care in historic spa locations. While competing luxury brands like Six Senses and Four Seasons also expand their wellness footprints, Ensana’s niche remains its integrative medical wellness spa hotels—offering personalized health outcomes grounded in both tradition and science.
Such a comprehensive and strategic expansion plan positions Ensana as a leading innovator in the evolution of health spa hospitality, meeting the escalating global demand for wellness that is authentic, medically sound, and regenerative for both guests and their environments. This transformative phase will reshape the European spa hotel landscape well into the next decade.
