Unleash Luxury. Ovolo’s VIPooch program redefines pet-friendly travel with premium brand and exclusive comforts for dogs.
Ovolo Hotels in Sydney is rolling out the red carpet for dogs with an enhanced V.I.Pooch experience, setting a new standard for pet-friendly luxury. Starting August 1, 2025, dogs staying at Ovolo will be treated to an in-room offering curated with premium products from leading pet brands, ensuring a truly pampered stay.
The refreshed V.I.Pooch program transforms a typical dog stay into an opulent escape, providing everything from gourmet meals to plush bedding and essential wellness items. “V.I.Pooch is all about giving modern pet parents something they won’t find anywhere else,” says Jacob Knero, Senior Marketing Executive at Ovolo Hotels.
“We’ve worked hard to secure the best in the business and ensure dogs enjoy the same level of luxury, fun, and comfort as their humans.”
For just $120 per stay, canine companions will discover a treasure trove of amenities upon arrival, beautifully presented in their room:
- Premium Orthopaedic Memory Foam Beds and Tennis Balls by Dog Friendly Co: Ensuring a restful night’s sleep and playful moments (available from August 14, 2025).
- Designer Bowls from Frank Green: Stylish and functional for meal and water breaks.
- Fresh Meals and Treats from The Nosh Project: Wholesome, human-grade delights for discerning palates.
- Gourmet Dry Food from Petzyo: High-quality, nutritious options for sustained energy.
- Wellness Toppers and Poo Bags from PetzPark: Supporting overall health and convenient clean-ups.
- A Chic Ovolo Tote: A stylish keepsake for pet parents.
- A $5 Donation to Sydney Dogs & Cats Home: With every booking, Ovolo contributes to a worthy cause, making each stay meaningful.
Select items are even available for guests to take home, extending the memorable experience beyond their visit.
This elevated V.I.Pooch offering is supported by a brand-new partnership with Dog Friendly Co., who will serve as the Official Rest & Recreation Partner from August 14, 2025.
This collaboration brings together Ovolo’s reputation for design-led boutique hotels and Dog Friendly Co.’s commitment to high-quality pet lifestyle essentials, ensuring top-tier comfort and play for every four-legged guest. “This is about creating something fun, functional and relaxing for our furry guests,” adds Knero. “Dog Friendly Co is the perfect match. They’re stylish, elevated, and obsessed with pet wellbeing just like we are.”
Sandra Ababe, co-founder of Dog Friendly Co., expressed enthusiasm for the partnership: “We’re thrilled to be the official Rest & Recreation partner of Ovolo Hotels, bringing elevated comfort and style to every stay, for both you and your dog.”
The partnership will be highlighted through in-room product integration, engaging activations, and digital exposure across both brands’ platforms, including exclusive discounts on V.I.Pooch stays and Dog Friendly Co. products from August 24, 2025.
Ovolo will further celebrate its dedication to dog-friendly travel with a special V.I.Pooch celebration at Ovolo Woolloomooloo on International Dog Day, promising partner activations, giveaways, and plenty of “tail-wagging moments.”
Whether it’s a five-star nap, a gourmet snack, or a plush toy waiting at check-in, the refreshed V.I.Pooch promises a stay every dog dreams of, exclusively at Ovolo Hotels. Click here for more Sydney luxury insights.
