Dubai’s Record-Breaking Tourism Triumph. 2023 Sees Unprecedented Growth in International Visitors

Top Destination 2024. Dubai’s Luxury Hotels and Diverse Attractions Draw Global Travellers

Dubai, a leading global destination within the United Arab Emirates, achieved a significant milestone in its tourism sector in 2023. The city witnessed a record-breaking influx of 17.15 million international overnight tourists, as reported by the Dubai Department of Economy and Tourism (DET).

This impressive figure marks a 19.4% increase from the 14.36 million visitors in 2022 and surpasses the pre-pandemic peak of 16.73 million in 2019, underscoring Dubai’s resilience and growing appeal in the international tourism landscape.

Dubai is already hugely popular with tourists, setting new records

Dubai Tops Global Destination Charts for Third Consecutive Year

In an unparalleled achievement, Dubai was named the No.1 global destination for the third successive year in the Tripadvisor Travellers’ Choice Awards 2024. This accolade reflects Dubai’s diverse and dynamic tourism offerings, tailored to meet the high standards of luxury and exclusivity demanded by an affluent, well-traveled audience. The city’s blend of premium hospitality, gourmet dining, cultural heritage, and innovative attractions continues to captivate visitors from across the globe.

Dubai has unprecedented appeal in the global luxury travel landscape

Luxury Hotel Sector Expands in Dubai

The luxury hotel sector in Dubai saw significant growth in 2023, enhancing the city’s reputation as a hub for opulent accommodations. Notable openings like Atlantis The Royal have added to Dubai’s portfolio of world-class hotels. The upcoming year promises further expansion with properties like Mama Shelter Dubai, SIRO One Za’abeel, Jumeirah Marsa Al Arab, and The Lana by Dorchester Collection, each offering unique experiences to discerning guests.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, highlighted Dubai’s extensive and varied attractions, along with its reputation as a safe, accessible destination. He emphasised the city’s ongoing efforts to be the top choice for travel, living, and business, driven by the success achieved in 2023.

Diverse International Visitor Base

The diverse visitor demographics of Dubai in 2023 highlight its widespread appeal. The significant visitor shares from the GCC, MENA, Western Europe, South Asia, CIS/Eastern Europe, North Asia, South-East Asia, the Americas, Africa, and Australasia demonstrate the city’s global allure and its status as a preferred destination for international tourists from various regions.

The Lana in Dubai is simply magnificent in terms of design and interiors.

DET: Steering Dubai’s Economic and Tourism Growth

The Department of Economy and Tourism (DET) plays a pivotal role in positioning Dubai as a preeminent commercial and tourism destination. DET’s strategic initiatives and policies are aligned with the Dubai Economic Agenda, D33, aiming to enhance the city’s global standing. Its comprehensive management of diverse sectors, including business licensing and tourism marketing, contributes significantly to Dubai’s status as a world-class destination.

Dubai’s 2023 Tourism Success: A Benchmark for Global Cities

The 19.4% growth in Dubai’s tourism in 2023 sets a new standard for global cities in the tourism sector. The expansion of its luxury hotel offerings and its consistent ranking as the top global destination solidify Dubai’s position as a prime location for affluent tourists seeking unique and luxurious experiences.

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