Qantas Frequent Flyer and Hoyts are incentivising travellers to go to the movies on the ground in order to get into the air.
HOYTS Cinemas and Qantas have redefined what it means to elevate lifestyle and travel rewards for Australia’s discerning and affluent crowd. Imagine: a night out at the movies transforming into the possibility of a luxury escape, courtesy of the most unusual (and brilliant) collaboration in this year’s frequent flyer landscape.
HOYTS is currently offering moviegoers the chance to win part of an extraordinary one-million Qantas Points giveaway, simply for watching a film between 13 August and 17 September 2025—as long as their HOYTS Rewards account is linked to Qantas Frequent Flyer.
The Promotion’s Allure
Affluent, travel-savvy members know that points are a passport to indulgence—Qantas Points grant access to first-class flights, five-star hotel upgrades, and those shimmering airport lounges.
The HOYTS x Qantas partnership makes earning meaningful points almost effortless. Watch any movie at HOYTS during the promo period and each eligible visit puts you in the draw to win one of ten prizes, each worth 100,000 Qantas Points.
That’s enough for a return flight to Tokyo, a business class experience to Auckland or Hong Kong, or a weeklong luxury hotel stay—just for catching the latest blockbuster in style.
How to Join & Win
Participation is simple. Join the HOYTS Rewards program for free (or upgrade to VIP for $15/year for bonus perks), link your Qantas Frequent Flyer account, buy a ticket, and you’re in. Every ticket purchased between 13 August and 17 September 2025 equals one entry in the draw.
Not a Qantas Frequent Flyer? HOYTS customers can skip the usual $99.50 joining fee and become Qantas members free of charge. VIP members earn 2 Qantas Points per $1 spent (versus 1 point per $2 for standard members), maximize bonus points, and save up to 25% on movie tickets. Perks include $12 Movie of the Week tickets, complimentary popcorn refills, and birthday rewards—a small touch of luxury at every turn.
Beyond Passive Earning: Redeem & Indulge
The collaboration goes a step further by allowing direct Qantas Point redemptions at the cinema. Members can use points to pay for tickets (or Candy Bar treats) online or at HOYTS kiosks—every 4,000 points equals $20 off the order total. This marks the first time Qantas has enabled points redemptions outside its own ecosystem, extending value, flexibility, and fun to Frequent Flyers right in the heart of the entertainment sector.
Why It Stands Out for Elite Travellers
This is more than just another loyalty tie-in—it’s a clever, experiential way to earn premium travel benefits without changing lifestyle habits. Moviegoing is already one of the most popular activities among Qantas Frequent Flyer members; now it comes with tangible, life-enhancing rewards. The program turns entertainment spending into jetsetting opportunities.
Stephanie Mills, HOYTS Group Director of Sales, Marketing and Content, shares, “We love giving our HOYTS Rewards members even more reasons to visit the cinema. Imagine turning a movie ticket into a return flight to Tokyo or a business class experience to Hong Kong. There’s incredible value in 100,000 Qantas Points, and we’re excited to offer this opportunity to our guests.”
At a moment when films like Weapons, Freakier Friday, and big international releases headline the box office, booking a ticket means far more than popcorn and a seat—it’s an entry into a world of travel possibilities.
Other Quirky Frequent Flyer Collaborations
For those who thrive on imaginative partnerships, Qantas isn’t the only airline venturing into new territory:
- Ticketek Partnership: Qantas Points can now be used for concert, sports, theatre, and musical tickets via Ticketek, bringing together entertainment and travel seamlessly—minimum 2,000 points per order. Booking live events could land you the points to upgrade your next flight or holiday.
- HOYTS Points for LUX Upgrades: Redeem Qantas Points for upgrades to HOYTS LUX, the most premium cinema experience, featuring private lounge access, recliner seating, and table service.
- Exclusive Earn Rates: Silver-tier HOYTS Rewards members earn a free movie ticket and can exchange points for dollar-value “HOYTS Dollars,” boosting entertainment returns alongside travel rewards.
- Birthday and Popcorn Perks: Perks such as birthday rewards or free popcorn refills for frequent moviegoers mean Qantas Points aren’t just for flights—they’re now a passport to elevated everyday luxury.
Virgin Australia and Velocity Offers
Virgin Australia’s frequent flyer program, Velocity, is also known for innovative partnerships, though none exactly mirror HOYTS collaboration. Popular current options for Velocity members (as of mid-2025) include:
- Velocity e-Store: Shop online at premium and designer brands (David Jones, Apple, THE ICONIC) and earn up to 10 points per $1 spent, with frequent “Points Booster” sales for exclusive cashback-like rewards.
- Hotel and Wine Partnerships: Members can earn thousands of Velocity Points via Hilton, IHG, and Virgin Wines, redeeming points for luxury experiences, exclusive cases, or getaway packages.
- Entertainment and Lifestyle Deals: Look out for cross-promotional bonuses and “spend and earn” offers at major festivals, sporting events, and occasionally specialty food retailers.
While Velocity does not currently have a HOYTS or cinema-specific collaboration, its e-Store, travel, and premium retail partners combine to cater to the aspirational, highly mobile Australian market—often with introductory rewards or tier bonuses for big spenders.
Why Movie-Based Collabs Appeal
For frequent flyers and those living life at altitude, the appeal of the HOYTS x Qantas alliance (and similar deals) lies in its brilliance and efficiency. Every ordinary purchase—whether a luxury film experience or tickets to a world-class concert—now contributes to the next adventure. It’s entertainment with a serious taste of luxury, designed for those who expect more from every minute and dollar spent.
The current HOYTS Qantas Points giveaway closes 17 September 2025. For elite flyers and cinema connoisseurs, there’s rarely been a more enjoyable way to turn an evening out into the next long-haul upgrade or boutique hotel stay. Flights, Camera, Action, indeed.
