Long lane, a sober members club in the UK is hoping to redefine the definition of exclusivity.
Long Lane is the new sober members club being talked about in the UK for its concept of no alcohol, high end wellenss and absolute exclusivity and Clinique La Prairie has partnered with the founders.
The founders of Long Lane want to create a global standard for sober luxury, and within that, spaces that celebrate connection, clarity, and vitality. At this new retreat, wellness isn’t an escape from reality. It is the reality.
Long Lane: Where Luxury Meets Longevity
A revolution is quietly brewing in the English countryside. Just an hour from London, down a winding lane lined with oaks and crimson hedgerows, a 100-acre estate called Long Lane is preparing to open its gates—and transform how Britain thinks about socialising, luxury, and wellbeing.
Dubbed “Soho Farmhouse without the hangover,” Long Lane is the UK’s first fully sober country members’ club, an ambitious hybrid of private retreat, spa resort, and wellness laboratory.
Designed for the modern high-achiever who values vitality as much as status, it offers everything from biohacked bedrooms and precision nutrition dining to cold immersion pools and circadian-aligned architecture.
The founders describe it as “the next generation of hospitality—luxury with conscience, connection, and clarity.”
A Vision Beyond Alcohol
The driving force behind Long Lane is wellness entrepreneur Isabel Houghton, a former hotel consultant turned longevity advocate.
Sitting in what will become the club’s glass-walled lounge, she explains the philosophy:
“We wanted to create a space where people can socialise, unwind, and be deeply well—all without needing alcohol as a prop. It’s not about abstinence; it’s about elevation.”
Instead of Champagne, guests will sip adaptogenic mocktails, precision-brewed nootropics, and botanical tonics curated by some of Europe’s leading zero-proof distillers.
Click here to read about the rise of luxury sober travel.
The bar program is being developed with Pentire, the Cornish brand known for its wild coastal botanicals, alongside Munich-based Dr. Vranjes Firenze, curating scent pairings that match herbal infusions with sensory space design.
Biohacked Bedrooms and Circadian Design
Every element of Long Lane is meticulously engineered to optimise health and recovery. The “biohacked bedrooms” are fitted with air purification systems, Faraday-shielded lighting, and temperature-responsive bedding that adapts to your sleep cycle.
Mattresses are sourced from Hästens, the Swedish luxury sleep brand famed for craftsmanship, while lighting comes courtesy of Lutron Human-Centric Systems, designed to sync each guest’s circadian rhythm with the natural time of day.
The design is being overseen by Studio Ashby, whose contemporary English interiors combine rich organic textures with quiet, nature-inspired palettes. Walls are lime-plastered, floors are reclaimed oak, and the scent of cedar blends with wild thyme from the gardens.
Every detail whispers calm—the antidote to London’s constant buzz.
Precision Nutrition: The “New Fine Dining”
At the heart of Long Lane is its Precision Kitchen, a dining concept created by Michelin-trained chef Alexandre Perrault, formerly of Raymond Blanc’s Le Manoir aux Quat’Saisons.
Each dish is designed around nutrigenomics, crafted to boost metabolism, brain clarity, and longevity.
Guests won’t find wine pairings here; instead, they’ll choose functional elixirs matched to mood and intention—perhaps a maca-ginger shot for energy, or cordyceps-root tea for endurance. The kitchen partners with Zuma Nutrition and British wellness brand Wild Nutrition to deliver micronutrient profiling for members.
“Nutrition is the new luxury,” says Perrault. “Our plates are as aesthetic as any fine-dining restaurant, but every ingredient has purpose.”
Wellness That Feels Like Warmth
Beyond the gastronomy, Long Lane’s real allure lies in its environment. Guests can start their day with forest bathing sessions, guided by nature therapists trained in Shinrin-yoku, or attend breathwork classes designed by The Arrigo Programme, known for emotional detox and trauma-informed wellbeing.
The Wellness Barn, built from locally sourced ash wood, houses infrared saunas, cryotherapy chambers, red-light therapy pods, and floatation tanks.
A Swiss longevity brand, Clinique La Prairie, has partnered with the team to advise on personalised longevity assessments and cellular rejuvenation practices.
Evenings end not with a bar crawl, but with sound immersion concerts, guided meditations, and storytelling by the firepit—proof that social spaces can thrive on serenity rather than intoxication.
The Aesthetic of Modern Purity
Long Lane’s identity is subtly minimalist but quietly opulent. The design marries Cotswolds rustic with Japanese wabi-sabi restraint. There are slate-clad spas, outdoor vitality pools that catch the morning mist, and courtyards planted with chamomile, lavender, and rosemary.
Fashion collaborations are already generating buzz. British activewear label Bamford is curating the club’s spa wardrobe, while Aēsop and Augustinus Bader are providing bespoke skincare rituals for the treatment rooms. The partnership with Technogym ensures the gym facilities remain as refined as any Mayfair studio, equipped with hydrogen-infused water systems and breath analytics.
“It’s not about rejecting pleasure; it’s about refining it,” says creative director Anouska Bishop, who previously worked with Soho House on its wellness concepts. “We wanted Long Lane to feel like a temple to presence. People crave purity in design, in diet, in experience.”
Cultural Shift or Elite Escape?
For decades, British leisure and hospitality have been almost inseparable from alcohol culture. From Fleet Street to country estates, celebration and intoxication have gone hand-in-hand. But Long Lane arrives as the tide is turning.
The sober-curious movement has gained traction globally, led by Generation Z and millennials who value wellbeing over indulgence. Alcohol-free brands like Seedlip, Three Spirit, and Lyre’s are seeing record growth. Against that backdrop, Long Lane’s alcohol-free ethos feels less radical and more inevitable.
Yet, its exclusivity—annual membership reportedly starting at £5,000—raises questions about accessibility. Can wellness luxury truly democratise wellbeing, or will it become another symbol of status?
Houghton acknowledges the tension. “We can’t make wellness cheap,” she says, “but we can make it aspirational in the right way. We want Long Lane to influence culture—to show that joy, authenticity, and social connection can flourish without intoxication.”
A New Era of British Hospitality
Set to open in spring 2026, Long Lane already has a waiting list of over 2,000 names, including London financiers, tech founders, and creatives seeking reprieve from digital overload. Membership includes countryside stays, wellness retreats, and access to global sister properties in development in Ibiza and the Cotswolds.
Its pitch is bold: to create a global standard for sober luxury—spaces that celebrate connection, clarity, and vitality.
As the sun dips behind the Chiltern Hills, the concept feels quietly revolutionary. Long Lane is more than just a members’ club—it’s a statement that the future of leisure doesn’t need a drink in hand.
