Morrow Preventative Health to open in Singapore
Singapore’s luxury wellness scene has reached a defining moment in 2025 with the launch of MORROW, a state-of-the-art longevity and preventive health centre that is set to reshape the way Singaporeans—and travellers from around the world—approach wellbeing.
Founded by visionary entrepreneur Allen Law, who is best known for creating the Park Hotel Group and scaling boutique fitness brands across Asia, MORROW is Law’s S$201 million investment in the so-called “longevity economy,” an industry UBS recently projected could reach $8 trillion globally by the end of the decade.
The World Health Organisation estimates that one in six people worldwide will be over 60 by 2032, pushing societies to innovate in lifelong health and vitality.
In 2025, MORROW stands out as the global wellness venue to watch as it is innovative, inclusive, and potentially a preview of what’s next in global health and longevity.
For Singapore, it represents the city’s ambitious leap forward, and for Law, it marks his boldest bet yet—on a future where everyone has the opportunity to thrive.
Allen Law’s Ambitious Vision
Allen Law’s journey into the world of wellness is anything but conventional. From luxury hotels to holistic wellness hubs, Law’s career trajectory has been about anticipating the evolving desires of consumers.
Through the MORROW flagship centre, scheduled to launch at 10 Coleman Street in Singapore’s new Longevity World precinct in Q4 of 2025, Law seeks to make preventive health not just accessible—but aspirational—for everyone, not just the ultra-wealthy.
At 38,000 square feet (inside an 80,000 sq ft campus), the centre will blend advanced diagnostics, AI-driven lifestyle plans, health coaching, and community living. Law’s mission is clear: “We’re planning to transform how people live, age, recover, and thrive—no matter their background or starting point,” he explains.
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MORROW isn’t designed to simply treat disease; instead, it aims to delay or prevent the onset of chronic conditions, using cutting-edge technology and coaching to help clients proactively manage their health across decades.
MORROW’s customer journey begins with a comprehensive diagnostic. Each visitor is given a health snapshot and a personalised roadmap, powered by proprietary AI that continuously learns from lifestyle data. This technology allows MORROW to intervene early, supporting clients with wearables, monitoring, and real-time feedback. The approach is holistic—combining science, behaviour change, and community for lasting results.
Beyond Luxury: Making Wellness Inclusive
Unlike traditional luxury wellness clubs that focus on exclusivity, MORROW’s founding vision is democratisation. The centre’s design leverages Law’s hospitality expertise, making top-tier health experiences more accessible to Singapore’s broader population.
Health coaches, nutritionists, and physiotherapists will work alongside clients, offering everything from shared consultations to group classes and workshops.
MORROW’s leadership team is built for innovation, including experts in cardiometabolic medicine, AI, integrated care, and health behaviour change. Dr. Miina Öhman, one of the centre’s founding leaders, underscores the ambition: “It is essential for the world to transition toward a model of sustainable healthcare, with an emphasis on prevention.
This demands that we bring lifestyle interventions and the support for health behaviour change to the forefront of care for everybody, not just for the ultra-wealthy.”
Building a Longevity Ecosystem
Allen Law’s broader portfolio is a testament to his commitment. As Principal at Seveno Capital, he has backed a range of early and growth-stage wellness ventures, including MOVE [REPEAT], which now runs 50 boutique fitness studios in five countries (and plans another 50 by 2026), and REVL Training, which aims for rapid global expansion.
Law’s philosophy is rooted in creating an interconnected ecosystem—where hospitality, technology, fitness, and evidence-based medical care converge for the benefit of everyone.
MORROW will also serve as a “living lab,” fuelling research collaborations with leading global universities. The anonymised, real-world lifestyle data generated by clients will power new academic studies—potentially influencing how governments and markets invest in healthy aging, behaviour change, and chronic disease prevention.
The Global Opportunity
UBS’s outlook for 2025 could not be more positive; longevity, coupled with AI, is expected to be among the decade’s most transformative innovation trends.
But as the world’s aging population grows, so do the stakes. Centres like MORROW, and the infrastructure behind them, are essential for translating lab breakthroughs into actionable everyday health.
Law’s ambition is global. Singapore’s flagship centre is just the beginning, with MORROW aiming to rapidly scale across the Asia Pacific. The broader longevity revolution is less about luxury, more about raising standards for all. By positioning MORROW at this nexus, Law is building what he hopes can be the model for 21st-century health: proactive, data-driven, and genuinely inclusive.
Looking Ahead: Can MORROW Deliver?
The challenges are real. Will consumers accept AI-powered monitoring and data-driven coaching? Can MORROW’s approach build trust, safeguard privacy, and foster genuine community? As early bookings open in September and the centre prepares to welcome clients late 2025, eyes from across the industry are watching.
For Allen Law, success will be measured not just in profitability, but in lives changed—bringing science, innovation, and hospitality together, and showing the world what wellness in the longevity era can look like.
